What to Expect:

This episode will highlight the clever ways advertisers manipulate consumer behavior. Whether for selling a product, soliciting donations, or modifying your behavior in general. Ad campaigns are crafted with great detail, incorporating emotional and social elements that influence our behavior in unique ways. If there’s a story to tell, a product to sell, or someone in need, these folks know how to get you to participate by playing into our emotional reactions to certain scenery.

Listen in, and remember that you can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Links for Today:

1. https://www.nickkolenda.com/emotional-marketing/#what-is-emotion

2. https://www.spiralytics.com/blog/emotional-marketing-what-it-is-and-how-it-works/

3. https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/04/13-examples-of-effective-emotional-marketing-and-what-your-business-can-learn-from-them/?sh=ce0f810303b1

4. https://blog.hubspot.com/marketing/emotion-marketing#:~:text=Emotional%20marketing%20refers%20to%20marketing%2Cto%20elicit%20a%20consumer%20response

5. https://www.nickkolenda.com/

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The Why We Do What We Do Crew

Scott "Abraham" Miller |  Host & Producer

Shane Spiker  |  Co-Host

Alan Kinsella | Writer

Salena Schilling | Writer

Amber Groat | Marketing

Ryan O'Donnell (RYANO)  |  Contributing Member

Miranda Marie Drake  |  Contributing Member

Andrew Pawlik  |  Digital Designer

Justin Greenhouse |  Musician & Producer