What to Expect:

We pick up on the hooks that companies use to reel you in. Whether for selling a product, soliciting donations, or modifying your behavior in general. Ad campaigns are crafted with great detail, incorporating emotional and social elements that influence our behavior in unique ways. If there’s a story to tell, a product to sell, or someone in need, these folks know how to get you to participate by playing into our emotional reactions to certain scenery.

Listen in, and remember that you can reach us directly at 775.525.0908, at info@wwdwwdpodcast.com, through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.

Links for Today:

1. https://www.nickkolenda.com/emotional-marketing/#what-is-emotion

2. https://www.spiralytics.com/blog/emotional-marketing-what-it-is-and-how-it-works/

3. https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/04/13-examples-of-effective-emotional-marketing-and-what-your-business-can-learn-from-them/?sh=ce0f810303b1

4. https://blog.hubspot.com/marketing/emotion-marketing#:~:text=Emotional%20marketing%20refers%20to%20marketing%2Cto%20elicit%20a%20consumer%20response

5. https://www.nickkolenda.com/

We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo

Recommendations

• Abraham: Falcon and Winter Soldier (https://www.imdb.com/title/tt9208876/?ref_=fn_al_tt_1)

• Shane: Justice League (Snyder Cut; https://www.imdb.com/title/tt12361974/?ref_=nv_sr_srsg_0)

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All donations go back into the podcast, and we update where each dollar is spent here each year. Here's what we're looking to purchase and cover the cost of in the coming year: 

• Higher Quality Recording Equipment (Microphones, cameras, etc.)

• Advertisements on various social media platforms to build the Why We Do What We Do Community

• Designer time to create more Merch for our Patreon supporters

• More integration and website development to enhance functionality and ensure a fluid experience

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The Why We Do What We Do Crew

Scott "Abraham" Miller |  Host & Producer

Shane Spiker  |  Co-Host

Alan Kinsella | Writer

Salena Schilling | Writer

Amber Groat | Marketing

Ryan O'Donnell (RYANO)  |  Contributing Member

Miranda Marie Drake  |  Contributing Member

Andrew Pawlik  |  Digital Designer

Justin Greenhouse |  Musician & Producer