You’re probably going to hear about some products that blow your mind. Also, some products that are most definitely not safe for work. In fact, they might not be safe in general. But that seems to be besides the point, because when you have gained an established brand name, then the possibilities are endless. Grab those consumers by catering toward their wants and needs, and you’ll have them wrapped around your finger forever. That is the Goop way, whether or not it was intended to be. Gwyneth Paltrow has forged her way into the world of wellness in a dynamic way, but not without a question of where good intentions meets ethical responsibility.

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