Posts tagged Marketing
238 | Goop

You’re probably going to hear about some products that blow your mind. Also, some products that are most definitely not safe for work. In fact, they might not be safe in general. But that seems to be besides the point, because when you have gained an established brand name, then the possibilities are endless. Grab those consumers by catering toward their wants and needs, and you’ll have them wrapped around your finger forever. That is the Goop way, whether or not it was intended to be. Gwyneth Paltrow has forged her way into the world of wellness in a dynamic way, but not without a question of where good intentions meets ethical responsibility.

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223 | What is the Point of Music Videos?

For nearly a century, visual accompaniments to pieces of music have captured our hearts and evolved at such a fascinating rate that they have become a staple of pop culture. Several eras of music videos evolved alongside major Hollywood productions and became their own unique expression of emotion, social commentary, and creativity. Pioneers such as Madonna and Michael Jackson paved the way toward their infinite stardom by capitalizing on the popularity of MTV and round-the-clock music videos. Once YouTube and on-demand access became available, there became no limit of where the art form could go. Even today we see artists reinventing the medium, inviting audiences to interact with their creations more intimately and at any time. This has challenged artists to create on multiple levels and has moved the idea of music far beyond its beginnings on radios and vinyl.

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